★★★★★ 4.8 · 1K+ reviews · 1M+ gels sold

Clean Energy.
Powered by Honey.

Organic honey energy gels with electrolytes. Real fuel from organic Yucatán honey, built for athletes who refuse the crash.

Save up to 52% off
HNY+ energy honey gels

30 Under 30 · Food & Drink · 2026

“HNY+ is used by Olympians, MLB pitchers, and thousands of people training, racing, and pushing themselves every day.”

Choose: Caffeinated or Caffeine-Free

Same organic Yucatán honey and electrolytes. The only difference is the buzz.

HNY+ Buzz Energy Honey packshot
50mg Caffeine

Buzz Energy Honey

From$29/mo

≈ $2.42 per gel

Shop Buzz
HNY+ Classic Energy Honey packshot
Caffeine Free

Classic Energy Honey

From$29/mo

≈ $2.42 per gel

Shop Classic

Five Ingredients. Zero Junk.

No refined sugar, no maltodextrin, no fillers. Just organic honey and the electrolytes you sweat out, in a form your body actually recognizes as food.

🍯

Organic Honey

Naturally balanced glucose and fructose for steady, sustained energy without the sugar spike.

💧

Sea Salt

Sodium to replace what you lose in sweat and keep you hydrated through the long efforts.

💪

Magnesium

Supports muscle function and recovery so you finish as strong as you started.

⚡

Potassium

A key electrolyte for nerve and muscle performance, dosed for athletes in motion.

🌱

Green Tea Caffeine

Clean caffeine from green tea leaves for smooth, sustained energy without the jitters or crash. Found in Buzz.

Single Origin

The Purest Honey
on Earth.

Harvested from regeneratively farmed apiaries on Mexico's Yucatán Peninsula, where the climate and native flora produce honey of rare clarity and depth.

No refining. No additives. No glyphosate. Just clean fuel, traceable to the source.

Organic Honey
100% organic honey, never cut with syrups or fillers.
Single-Origin Yucatán
Traceable to regeneratively farmed apiaries on one peninsula.
Zero Glyphosate & Additives
No pesticides, no fillers, no synthetic sugars. Ever.
HNY+ founders on the Forbes 30 Under 30 cover

From a Dorm Room to Forbes.

We were three college roommates, tired of fueling on gels full of synthetic sugar and ingredients we couldn’t pronounce. So we made our own, with organic honey, electrolytes, and a little green tea.

Today HNY+ fuels Olympians, MLB pitchers, and everyday athletes, and it landed all three of us on Forbes.

Save up to 52% off

FAQs

Classic Energy Honey is completely caffeine free. Buzz Energy Honey contains 50mg of clean caffeine per serving, about half a cup of coffee, for sustained energy without the jitters.
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Orders ship within 1 to 2 business days. Subscriptions always ship free. One-time orders ship at a flat rate.
Organic Yucatán honey, sea salt, magnesium, and potassium. That's it. No refined sugar, no artificial sweeteners, no glyphosate, no fillers.
Most gels rely on processed maltodextrin and additives. We use single-origin organic honey your body recognizes as food, balanced with the electrolytes you actually lose in sweat. Founded by three TCU grads and Forbes 30 Under 30 honorees, built for real performance.

Make the Switch to Clean Energy.

Organic honey fuel for however you move. No spike, no crash.

Save up to 52% off