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HNY+ founders featured in Forbes 30 Under 30
Clean Energy Powered by Honey. Organic honey: a clean energy source that is packed with antioxidants. Natural energy: real honey, real salt, and natural electrolytes. 5 ingredients, with 50mg green tea caffeine.
Five Ingredients, Zero Artificial Junk: wildflower honey, minerals from real salt, potassium chloride, magnesium glycinate, 50mg of green tea caffeine.
HNY+ compared with other gels. HNY+: organic honey, electrolytes, real salt, no seed oils. Other gels: syrups, maltodextrin, preservatives, processed carbs.
Two Ways to Run on Honey: Buzz with caffeine and Classic, caffeine free.
★★★★★4.8 stars|1,000,000+ packs sold

3 Kids Got Sick of Gels and Made One From Honey. Here’s Why Runners Are Switching.

“I can’t stand traditional gels. They taste fake and wreck my stomach. HNY+ is completely different.”

Max B.Verified Buyer

Forbes just named them to 30 Under 30. Here’s what they made and why runners keep reordering it.

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Try It Risk-Free For 30 Days
01

They kept bonking mid-run

Runner opening an HNY+ pouch

They couldn’t find a gel they actually wanted to take, so they started filling pouches with honey and salt in their own kitchen. They’ve sold over a million since.

02

It’s just honey and electrolytes

Organic HoneyOrganic Honey
Sea SaltSea Salt
MagnesiumMagnesium
PotassiumPotassium

100% organic honey + electrolytes. Buzz has 5 ingredients and Classic has 4. Nothing processed, nothing you can’t pronounce.

03

The cleanest honey on earth

Beekeepers harvesting honey in the Yucatán

Organic, tested glyphosate-free, and sourced from the Yucatán.

04

Forbes noticed

HNY+ founders on a Forbes 30 Under 30 cover

30 Under 30. In Forbes’ words, HNY+ is “used by Olympians, MLB pitchers, and thousands of people training, racing, and pushing themselves every day.”

05

1M+ packs sold, 4.8 stars

HNY+ customerHNY+ customerHNY+ customerHNY+ customerHNY+ customerHNY+ customer

“I really like the flavor and haven’t had any digestive issues. It’s easier to get down and more enjoyable than any other gels on the market.” Anne H., Verified Purchase

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Try It Risk-Free For 30 Days
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★★★★★ 4.8 stars | 1 million+ packs sold
4.8 Stars | 2,389+ reviews

Buzz Energy Honey

HNY+ infuses organic honey with functional ingredients for a clean energy boost. It’s a natural alternative to energy drinks, gels, and pre-workouts loaded with artificial additives.
  • No Crash: Avoid the 3pm energy slump
  • Clean Fuel: Only 5 natural ingredients
  • Instant Energy: Grab a packet and go
Choose Energy Gel
Buzz Energy Honey
Buzz50mg Caffeine
Classic Energy Honey
ClassicCaffeine Free
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What Athletes Are Saying

4.8/5 from 2,389 reviews
Stacey C.
Finally ditched the synthetic stuff
I use these for long runs, afternoon energy slumps, and even before big presentations. Love that it’s just honey and natural ingredients, and no weird chemicals! My energy stays steady all day instead of the roller coaster I used to be on.
Stacey C.
Verified Purchase
Max B.
HNY+ is my lifesaver
I can’t stand traditional gels. They taste fake and wreck my stomach. HNY+ is completely different. It’s clean, goes down easy, and gives me steady energy for long days outside.
Max B.
Verified Purchase
Anne H.
Awesome product with no stomach issues
I really like the flavor and haven’t had any digestive issues. It’s easier to get down and more enjoyable than any other gels on the market.
Anne H.
Verified Purchase

FAQs

Classic Energy Honey is completely caffeine free. Buzz Energy Honey contains 50mg of clean caffeine per serving, about half a cup of coffee, for sustained energy without the jitters.
Subscribe and save up to 52% off with free shipping. Choose your delivery cadence at checkout, and manage everything from your Subscriber Portal. You can skip, swap, pause, or cancel anytime in two clicks. No fees, no hassle.
Orders ship within 1 to 2 business days. Subscriptions always ship free. One-time orders ship at a flat rate.
Organic Yucatán honey, sea salt, magnesium, and potassium. That's it. No refined sugar, no artificial sweeteners, no glyphosate, no fillers.
Most gels rely on processed maltodextrin and additives. We use single-origin organic honey your body recognizes as food, balanced with the electrolytes you actually lose in sweat. Founded by three TCU grads and Forbes 30 Under 30 honorees, built for real performance.

Make the Switch to Clean Energy.

Organic honey fuel for however you move. No spike, no crash.

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